What is SEO? Guide For Beginners
What is SEO ? This question always confuse beginners. If you are newbie then this post is for you. SEO or search engine optimization is the practice of opimizing a website’s internal and external aspects in order to increase it’s search engine ranking. The internal aspects of website also referred as on page optimization that they focus on elements within the pages or structure of website. External aspects relate to the quantity and quality of hyperlinks(also called as backlinks) pointing to your website.
Search Engine Optimization (SEO) is an art of making a website to achieve higher position in a search engines when searchers type in their queries. While looking for any content on the web, searchers enter their queries in the search engines (Google, bing , Yahoo â€“ to name the top 3) of their choice and submit their queries to see the results are magically appearing.
What Is SEO ? Why SEO ? Importance of SEO.
The results that appear on the very first page are the most relevant websites present in the vast search engine index. It has been proved that most of the searchers do not browse beyond 2 pages of the results. It is thus understood that it your website is not listed in the first 20 results, then it is likely not to be found.
SEO is just one area of the growing search engine marketing service industry. In the past, web site developers were clumsy about how to make their site accessible. Now, most website owners turn to it as it is a source of free traffic. Itâ€™s the most cost effective way to improve your web site’s ranking and build brand awareness on the Internet. Every component of your web site should be optimized to ensure your website submission to be friendly to human Directory editors and search engine spider.
People are spending an increasing amount of time on search engines. Itâ€™s almost as though, that as search engine results improved; people are more willing and eager to use them. Search Engine Optimization is more about optimizing your website to allow the prospect to find you and your message, and letting them experience it in whatever way they feel comfortable with. Search engines are probably the best way of demonstrating this new marketing technique.
How Search Engine Works?
The first basic you need to know to learn what is SEO is that search engines are bots. Unlike humans, search engines are text-driven. Although technology advances speedily, search engines are a lot intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular website items (mainly text) to get an idea what a website is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results â€“ crawling, indexing, processing, calculating relevancy, and retrieving. First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a bots (or Googlebot, as is the case with Google). Bots follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web, it is impossible for a bot to visit a website daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your website for a month or two.
After a page is crawled, the next step is to index its content. The indexed page is saved in a huge database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best summarize the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of data but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you â€“ to get higher rankings.
When a search request comes, the search engine processes it â€“ i.e. it compares the search query in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.
The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser â€“ i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
We hope you are clear about what is seo ? If you have any questions,feedback please type in comments. If you are interested in our SEO services please click here.